Professional Firefighters of Wisconsin Charitable Foundation

Working to create a fire-safe and burn-free Wisconsin

Fire Safety and Prevention Program

Preventing fires and burns through education and risk mitigation

We’ve proven that fire safety and prevention programs work: over the past 30 years, the number of fire related deaths in Wisconsin has been cut in half and deaths among children have been reduced by more than 80%. Still, significant risks remain. Smoke alarms save lives, yet too many people live without working alarms. Escape plans help people prepare, yet busy families often fail to check this item off the to do list. The synthetic materials that now make up our homes and furniture mean a house can be engulfed in as little as three minutes, but people too often think “it won’t happen to us.”

The Fire Fighters Foundation’s focus on education and risk mitigation helps educate children, families and communities that, while the risk is real, there are simple steps we can all take to help build strong, safe communities all across Wisconsin.

Fire Safety Newspapers in Education

For 23 years, the Milwaukee Journal Sentinel has been a partner on this award-winning program that saves lives through education. The fun and engaging content within this newspaper teaches students about fire prevention, gas and electrical safety, and risk reduction in their homes. We distribute copies of the Newspaper in Education to schools, fire departments, and community organizations around the state, as well as within every Gannett Sunday Paper in Wisconsin to kick off Fire Prevention Week. In 2020, a total of around 400,000 physical copies were distributed around the state and demand for digital access to the content is greater than ever before.



Interactive map of 2020 Newspapers in Education orders:

PFFWCF Fire Safety Recognition Luncheon

Every year we put on a Fire Safety Recognition Luncheon to recognize the individuals, companies, and fire departments who continue to help us work towards a fire-safe and burn-free Wisconsin. We also recognize Burn Camp staff for their years of service at camp and recognize Burn Camp staff of the year. We are still accepting nominations for the 30th Annual Fire Safety Recognition Luncheon.



Would you like to nominate someone for an award? Please email Aine King at  with who you would like to nominate and why.


Dan Gengler Fire Sprinkler Advocacy Award – Recognizes people and organizations for their work to advocate and overcome the barriers to fire sprinkler systems in the future generations of homes.

  • Previous Award Winners:
    • 2019 – City of Madison Fire Department 
    • 2018 – Kenosha Fire Department
    • 2017 – DePere Fire Department

PFFWCF Corporate Responsibility Award – Recognizes a company or organization that has went above and beyond to help the PFFW Charitable Foundation create a Fire Safe and Burn Free WI, support our Summer Camp for Burn Injured Youth, and has helped us continue to make a difference in communities around Wisconsin.

  • Previous Award Winners:
    • 2019 – Old Style Beer
    • 2018 – Tito’s Handmade Vodka
    • 2017 – Pierce Manufacturing
    • 2016 – American Red Cross

Legislator of the Year Award – Recognizes an elected official that has gone above and beyond to help us create a Fire Safe and Burn Free WI.

  • Previous Award Winners:
    • 2019 – N/A
    • 2018 – N/A
    • 2017 – Amy Loudenbeck 31st Assembly District
    • 2016 – Scott Krug – 72nd Assembly District

PFFWCF Support Award – Recognizes those who support us year after year. They are the backbone of this organization and provide significant support that makes a difference in the lives of the people we serve.

  • Previous Award Winners:
    • 2019 – Laurie Laz & Jim Hirsch of Paul Davis Restoration of South Central Wisconsin
    • 2018 – Neenah-Menasha Firefighters Local 275 Charitable Foundation Backdraft Bike Tour
    • 2017 – Waukesha Firefighters Local 407
    • 2016 – Robb Bosanko

Joe Vorce Career Safety Award – Recognizes an outstanding individual who represents Joe’s Courageous attitude and dedication to making the state of WI Fire-Safe and Burn-Free.

  • Previous Award Winners:
    • 2019 – Milwaukee Fire Department – Retired Chief Michael Romas 
    • 2018 – Pleasant Prairie Fire Lieutenant, Thomas Clark,
    • 2017 – Appleton Fire Chief, Gene Reece

Larry Ceretto Fire Safety Education Award – Recognizes a Fire Department whose commitment to fire safety has attained the high level of quality and integrity that had been the characteristic of one of Wisconsin’s most admired in the fire service.

  • Previous Award Winners:
    • 2019 – Green Bay Metro Fire Department
    • 2018 – Sun Prairie Fire Department
    • 2017 – Madison Fire Department

Summer Camp for Burn Injured Youth Staff of the Year (2019):

    • Melita Gress & Patrick Holvick

Summer Camp for Burn Injured Youth Milestone Awards (2019):

  • 5 years
    • Angelo Aquirre
    • Melissa Franken
    • Cali Peterleus
  • 10 years
    • Jenna Jordan
    • Jeff Jordan
  • 25 years
    • Andrea Williams

We hope you will join us to recognize these important individuals, fire departments, and organizations!

Thank You,







Special Thanks to this year’s Presenting Sponsor:


Wisconsin Fire Sprinkler Coalition

We are proud partners of the Wisconsin Fire Sprinkler Coalition.

The Wisconsin Fire Sprinkler Coalition works to identify and overcome the barriers to the acceptance of fire sprinklers in the future generation of homes. 


Wisconsin Smoke Alarm Fire Education (WisSAFE) Coalition

The WisSAFE Coalition works to prevent the devastating effects of fire through smoke alarm installation and education. As a proud partner, in the last four years we have delivered more than 16,000 smoke alarms to more than 200 fire departments to install. In addition, Fire Departments can still receive free smoke alarms to install in the homes of at-risk populations in their communities through the Red Cross. Please contact us for more information.

Alliance for Fire Safety

Membership Program

We are bringing like-minded people and organizations together to help us create a Fire-Safe and Burn-Free Wisconsin. Please consider joining the Alliance for Fire Safety. Together we can make a greater difference and save lives.